Just As Beautiful is aimed at women who are size 14 to 20 and intends to "help end the current harsh visual obsession" refusing to use any model under a size 14 and will also ban dieting articles.
The point of the magazine is not to make such a big deal about women's figures like other magazines do.
The first issue features an article on Gavin and Stacey actress Ruth Jones but her interview will not concetrate on her size.
Just As Beautiful is a bi-monthly magazine, available in selected stores and on subscription, costing £4.70.
At last a magazine aimed solely at us curvy girls.
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